The rise of insurtech in the age of algorithms

Peer-to-peer is the hot trend in insurance with older players like Friendsurance and newcomers Lemonade, InsPeer, InSured, and Teambrella. Each promises insurance that is more transparent and social with shared costs – things that have wide appeal in today’s market where customization is king. And insurtech is now seeing item-specific, event-specific, and on-demand coverage – “smart insurance.”

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